Behind the Scenes of a Stunning Brand Photoshoot & Makeover

Hey there, it's Cherene Francis, and today, I'm giving you an exclusive behind-the-scenes look at a total brand makeover for our incredible client, Dr. Dana Paige from Turn the Page Consulting! 

This journey was more than just a photoshoot; it was a full-fledged transformation that led to a bold, stylish, and meaningful brand identity. Here’s how we made it happen!

Step 1: Laying the Foundation – Website Copy & Brand Messaging 

Before we even stepped foot in the studio, we had to ensure that Dr. Dana’s brand message was crystal clear. That meant:

• Writing her website copy to define her brand story, services, and mission.
• Creating a compelling brand identity that truly reflects her bold and inspiring personality.
• Mapping out the visual direction that would bring her message to life.

Once we had this foundation, it was time to move on to the fun part—bringing the visuals to life!

Step 2: Designing the Visuals – Mood Boards & Shot Planning 

A powerful brand needs visuals that align perfectly with its message. To make that happen, we:

• Defined her brand aesthetic – a bold, vintage vibe with a dominant pink theme (her fave color!).
  
  

• Curated a mood board – pulling inspiration from Pinterest to craft a cohesive look. 
  
  

• Planned the perfect wardrobe – including a statement hot pink blazer and stylish casual outfits. 
  
  

• Created a detailed shot list – from headshots to laptop setups, book props, and more.

We left no stone unturned to ensure every shot told the right story.

Step 3: The Photoshoot Experience – Lights, Camera, Action! 

With everything prepped and ready to go, it was time for the magic to happen! We booked an amazing studio featuring pink floors, stunning backdrops, and a relaxed vibe that let Dana shine.

Here’s what went down on shoot day:

• Professional Makeup & Styling – Courtesy of S Beauty, making sure Dana felt her absolute best.
  
  
   
• Guided Posing & Direction – Helping her ease into the session and bring out her natural confidence.
  
  
  
  
• A Fun & Supportive Atmosphere – We played music, laughed, and made sure she enjoyed every moment.
  
  
  
  

And guess what? Dr. Dana flew all the way from Kentucky to Toronto just for this experience! That’s dedication to your brand! 

Step 4: Bringing the Brand to Life 

The outcome? Absolutely stunning photos that encapsulate everything Dr. Dana stands for—bold, inspiring, and impactful.

Some highlights include:

✔ Professional business looks that exude authority.

✔ Casual yet confident shots that feel authentic.

 
✔ Edgy street-style photos that add personality.

This shoot wasn’t just about taking pretty pictures—it was about building a personal brand identity that aligns with her mission: transforming the Black student experience.

The Secret Sauce? Strategy First! 

This wasn’t just luck—this transformation happened because we took the time to strategize first. We:

✔ Clarified her brand message before planning the visuals.
✔ Crafted a cohesive brand identity that speaks to her audience.
✔ Designed a photoshoot that tells a story—not just random pictures!

Your Brand Glow-Up Starts Here!

This transformation didn’t happen by accident—it was the result of strategy, creativity, and expert execution.

If you’re ready for a brand makeover that reflects your true identity and mission, we’re here to help! 

• Need a personal brand photoshoot?
• Want a website & messaging refresh? 
• Ready to step into your next level of influence?

Let’s make it happen! Visit personalbrandboss.com to get started today.

Your brand deserves to be SEEN, FELT and REMEMBERED. Let’s create something unforgettable!